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Flyers - Final
Pretty much made the exact same changes to they flyers as I did my poster. I Changed the colour of the background and made some of the key information about the event bigger so it would be easier to read on a smaller format. I also added the logo for the university.
Poster - Final
I changed a couple of things from my previous version. I extended the grey box on the left hand of the page just to make the design a little wider. I also slightly changed the pt size of the type at the bottom of the page. Making the information where the event is held bigger and the additional information about the event smaller. This not only makes you focus more on the more important text, but it gives the design a better flow.
The biggest change that I made to my final design was the colour of the two boxes in the background. I changed from the grey to a sort of mild olive colour. This is because I thought it wasn’t as dramatic as the grey as it sat in the background a little better. I also changed it because it is more associated with the colour of tress than grey, and that’s what my theme was all about.
My final outcomes
One thing that I forgot to add is the university logo, I will edit a digital version and upload it here.
Poster - Progress
This will be my final poster design. All I want to change about this is the information at the bottom, I’ve printed it out a couple of times and I feel that it needs to be slightly bigger. Other than that, I am very happy with it.
Flyer - Progress
One for industry and family night
Almost identical to my poster design, just switched the grey boxes around to separate industry from family night.
Logo Development
My logo changed a lot from when I first started designing. I wanted it to be similar to the tree figure that I designed. So I took two of the branches and worked around with them. It was a good size and that meant that it could be incorporated into type, which in the end I went for, replacing the ‘I’ in branching with the logo its self which i thought worked the best out of my variations.
Poster Development
In these designs I flipped the page upright. I thought that it would fit in better with my theme, and I would be able to make the tree bigger on the page as I would have more space to use. I continued to change the positioning of the text and placement of the six design courses. I found that they went really well next to the title of the expo just to the right after the word ‘ahead’ as it gave the design a good flow and filled some of the white space up that wasn’t being used.
The biggest change I made to these designs was the colours. I made this change for a couple of reasons. The colours in my original designs were very diverse and didn’t really associate with trees. And the greens and yellows that I changed to are associated with trees, which I thought It might be easier to help recognise what the abstract shapes were. I still stuck to six different shades, one for each of the course areas. The problem now with the colours being so similar to each other is that they are not as recognisable as my original six, so associating a colour with a specific design course is now not as easy.
Poster Development
In these designs I looked to develop the type placement and some of the key information about the expo, like a brief description on what it is about, times and address of the venue. Naturally I didn’t really want the event info to take to much space up on the page so I changed the pt size until I was happy. I printed out a couple of test pieces to see how it would look which help me determine how big to have the type.
I also started to change the background to the design. I picked the colour grey because it works well with pretty much all colours and does not clash. I used it to sit in the background to add some diversity and reduce white space. After picking a shade of grey that I liked I started split up the background into sections. I did this to bring attention to specific things on the page, like the abstract image of the tree in the far right and also to the key information on what the expo is about.